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We’re Hiring a Humbly Assured PR Specialist

About Us and Why We’re Hiring

We construct “You Want a Finances,” the very best budgeting software program and academic content material round. (YNAB, pronounced “why-nab” in case you’re within the know). For greater than a decade, individuals have been utilizing YNAB after which telling their family and friends what a distinction it’s made of their lives. Google us, or learn a few of our App Retailer critiques, and also you’ll see what we imply. We love constructing one thing that has such a optimistic impression on so many individuals’s lives. 

We’re in search of a pure storyteller, connector, and press whisperer with on-the-ground public relations expertise, to assist develop our media relations efforts.

The precise individual could have expertise working with media and know learn how to craft a pitch and safe a killer placement. In truth, whereas studying that final sentence, you most likely began making a psychological record of individuals you’d need to join with proper out of the gate. 

Our future Public Relations Specialist understands what makes an incredible story AND what makes one thing media-worthy.You’re keen on nothing greater than packaging all of it up and getting it in entrance of the correct individual, on the proper time. 

You’re proper up our alley if, when you think about all of the superior thought leaders, content material, and success tales that the YNAB advertising and marketing workforce produces,  and you may’t assist however consider 14 different methods you’d pitch and advertise all. (We are able to’t wait to listen to your concepts!)

Necessities (these are actual, precise necessities):

  • We care extra a couple of excessive proficiency stage than years of expertise, however we anticipate that at the least 2 years of expertise within the following areas of public and media relations will greatest set you up for achievement right here. You have to be completely (and humbly) assured in your skill to:
    • Drive speedy media relations outcomes by means of efficient pitching.
    • Recurrently safe protection in digital, print, broadcast, podcasts, and so forth.
    • Coordinate with conventional and non-traditional media, together with influencers and associates.
  • You reside inside +/- 2 hours of Central Commonplace Time (UTC-6).
  • You might have a humorousness and the flexibility to suppose in your toes (this feels like improv, which isn’t a requirement, however how superior is improv?!).
  • Your wonderful time administration expertise make juggling a number of initiatives, priorities, and pitches look simple. 

That’s a super-brief intro to what you’ll be engaged on, however first you could be asking—will I even like working with this workforce? Let’s discuss a bit about life at YNAB, after which we’ll go into extra element about what we’re in search of. 

We’re worthwhile, bootstrapped, and rising. YNAB began in 2004 and we haven’t taken any exterior funding—we’re in it for the lengthy haul. We’ve got one overarching requirement in the case of becoming a member of our workforce: our authentic Core Values Manifesto has to essentially click on with you. If you happen to’re nodding emphatically whereas studying it, you’ll most likely actually prefer it right here, and we are able to’t wait to listen to from you!

At YNAB, we reside our Core Values day by day, and we imply it after we say we’re an equal alternative employer. We consider {that a} range of backgrounds, skills, beliefs, and experiences are essential to our success, and we’re obsessed with making a welcoming, supportive, and collaborative atmosphere for all workers. All are inspired to use as we proceed to develop a wise, hard-working, and numerous workforce who loves working collectively to construct one thing that issues.

We additionally work actually onerous to make working at YNAB an incredible expertise, and we had been (humbly) proud to be named Fortune’s #1 Greatest Small Firm to Work For for the final two years. We’ve got a workforce stuffed with actually distinctive individuals—and we’d like to introduce you to a couple of them!

Who you’d be working with:

Haley, PR Supervisor: Haley was our first PR rent and he or she has performed ALL the issues and worn all of the hats for a whirlwind two years. True story: on Haley’s first day, we had been in the midst of launching our YNAB 4 Good program and he or she jumped proper in and made key enhancements to the messaging like she’d already been on the workforce for 10+ years. She is stuffed with strategic, huge concepts with out ever dropping sight of the small print. To not point out punny, simply so, so punny. You’ll love being managed by Haley. 

Janelle, Chief Delight Officer: Janelle spends her days obsessing over learn how to delight our clients and rally our YNAB Ambassadors. She is inventive and hilarious and considerate and it’s not unusual for the overarching sentiment after one among her updates to be alongside the traces of, “Oh man, I would like that job!” Ask her concerning the time she despatched a person roses and bananas… as a result of that basically occurred. 

Sarah, Social Media Supervisor: If you happen to’ve scrolled by means of any of our social platforms, you immediately acknowledge Sarah’s simple going nature and comforting smile. We are able to’t let you know the place Sarah lives as a result of as you’re studying this, she’s exploring the nation along with her household of their model new full-time camper life! Sarah is our resident professional on all issues associated to social media; she manages our total social technique and is the very best sounding board for brand spanking new concepts. Did we point out that her pure media presence and skill to hit a speaking level is a publicist’s dream? Oh yeah, you’ll have enjoyable pitching alternatives for Sarah!

Lindsey, Head of Advertising: Lindsey grew up in PR and loves nothing greater than brainstorming all of the issues. She is happy to have one other individual to throw her wild, random concepts and hair-brained schemes. (Haley can be fairly excited for this.) She might be the more than likely on the workforce to delete one thing necessary, but additionally the primary to encourage your progress and enable you to discover work that lights you up. You’ll love being managed by Lindsey (virtually as a lot as Haley), whereas Haley goes on maternity depart within the Fall. 

How You’ll Work at YNAB

Now that you simply’ve met a few of your potential future teammates, let’s discuss extra about YNAB as an organization. Right here’s how we function:

Stay The place You Need

We’ve at all times been a completely distant workforce, and have individuals everywhere in the world. For this specific place, nonetheless, we’re in search of somebody inside +/- two hours of Central Commonplace Time (UTC-6), because of the excessive quantity of synchronous coordination wanted with the remainder of the workforce. Wherever inside these time zones is okay, although. Simply be sure you have a dependable web connection.

No Outrageous Hours

We would like everybody to have a full life exterior of YNAB, and we seldom work greater than 40 hours per week. There have been a couple of events the place issues received busy and other people needed to put some further time in. However then they took some further day off, so all of it balances out. We work onerous and good however we’re on this for the lengthy haul.

Take Trip (Critically)

We would like you to take trip. In truth, now we have a minimal trip coverage of three weeks per yr. 5 weeks feels about proper (plus two further weeks for our company-wide December break). It’s necessary to get loads of downtime and get out and do one thing. We’ll stay up for seeing footage of your adventures in our #office_wall Slack channel!

The YNAB Retreat

When the pandemic isn’t protecting us from touring, we get the groups collectively yearly to atone for spreadsheets and powerpoints in a Greatest Western convention room. Simply kidding. Up to now, we’ve performed Costa Rica, a gigantic cabin within the mountains, a seaside home within the Outer Banks, a ranch in Montana, and most just lately, Laguna Seashore. We work collectively, play collectively, and reinforce the bonds we’ve made as a workforce and firm. Yearly, we depart refreshed, motivated, and excited for the yr forward collectively.

Up Your Sport

We’re severe about serving to you enhance your craft. We finances for it (hey-o!). Assume conferences, on-line programs and subscriptions, devoted time away from work to be taught one thing new… It’s actually as much as you and your supervisor. However we like to see our individuals rising.  

U.S. or Worldwide? Nice!

Our workforce is unfold everywhere in the world, together with Switzerland, Argentina, Mexico, Canada, the UK, and everywhere in the United States. We at the moment arrange workforce members who reside within the U.S. or U.Okay. as workers, and those that reside in different nations as impartial contractors. You’re an equal a part of the workforce regardless of the place you reside!

As talked about, now we have a while zone restrictions for this function, however so long as you’re inside +/- two hours of Central Commonplace Time (UTC-6), we’re good!


For full-time W2 workers within the U.S., we provide implausible well being, dental, and imaginative and prescient insurance coverage, the place we cowl 100% of the premium for you and your loved ones. No have to examine your imaginative and prescient, you learn that proper—100%. Though in case you did have to examine your imaginative and prescient, NBD, we’ve received you lined! 

For full- and part-time W2 workers within the U.S., we even have a Conventional and Roth 401(okay) choice. YNAB matches your contributions as much as six %, and matches vest instantly. (Are you a private finance junkie like our founder Jesse? He arrange YNAB’s 401k to have the bottom price construction potential, the place all plan prices are paid by YNAB, not your retirement nest egg. The funding funds out there are implausible, passively-managed, extremely low-cost index funds. You’re not a PF junkie? Belief us, it’s superior.) For U.Okay. workers, we additionally contribute six % to your pension.

We additionally provide beneficiant paid parental depart for all full-time workforce members. (Right here’s to rising the world’s budgeters, one little one at a time!)

Aggressive Compensation

The beginning wage vary for this place is $50,000 – $70,000 USD yearly. We contemplate raises yearly, and have a bi-annual profit-share bonus. YNAB wins, you win—that form of factor.

Different Tidbits

  • When you begin, we DEMAND (in a pleasant, ALL CAPS IS YELLING method) that you simply fill out your “Bucket Record” spreadsheet with 50 gadgets. (That’s more durable than it sounds!) 
  • The bucket record actually helps in deciding what we should always offer you on your birthday and the vacations.
  • We’re all adults. There’s no have to punch a clock, or ask for permission to take off early one afternoon to go see the physician. We have a look at what you accomplish, not how lengthy you’re in entrance of a pc.
  • We’re at the moment trialing a four-day work week! For us, this implies 4 common days of labor adopted by a three-day weekend…each week. That is new to us, and we’re studying quite a bit, however we’re enthusiastic about what it might imply each for the corporate and our workforce members.  
  • We would like you firing on all cylinders so we’ll set you up with a shiny new pc and change it each three years.
  • Did we point out that YNAB makes an enormous, optimistic distinction in individuals’s lives? You might not suppose that issues a lot, however then a couple of months down the highway you’ll understand it’s made your job actually, actually pleasing. Don’t underestimate this one!

Apply Now

If this feels like your splendid atmosphere, learn on as a result of now we need to speak about you, and the way you’ll play a giant half in altering individuals’s lives.

Now, again to you, our new PR Specialist….

Earlier than “content material advertising and marketing” and “word-of-mouth advertising and marketing” had been buzzwords, YNAB’s advertising and marketing efforts had been anchored in content material and neighborhood. It’s what we do greatest. However now we have lots of people targeted on creating the content material, and only a few with bandwidth to essentially concentrate on media relations.. That is the place you are available. 

You’re stuffed with concepts. There are tales to inform, press rearing to listen to them, and media alternatives to land! Media tales to land! 

You see our loopy, loyal fanbase and it will get your wheels spinning—oh, the issues you might do with the 2 households who received YNAB license plates, or the couple that threw a YNAB-themed Valentines date!  

If we instructed you that you’ve entry to a Monetary Wellness Report stuffed with mind-blowing information that reveals the advantage of budgeting within the office, your head may explode with the media protection potential. (Oh, the potential!!) 

You’re most likely a storyteller in your personal proper, and though now we have content material creators, you wouldn’t be shy about diving proper in and writing pitches, bylined articles, and press-ready surveys and experiences.

You’re our splendid candidate in case you: 

  • Have at the least 2 years {of professional} expertise in public relations
  • Company expertise
  • Excel at juggling a number of initiatives and timelines at any given second and switching gears, retains you recent and stimulated 
  • Opportunistic and proactive about sourcing, creating, and executing potential media campaigns
  • Snug initiating and sustaining relationships with press, influencers, and associates 
  • Perceive learn how to pitch the correct media, the correct content material, on the proper time
  • Persistent. As a result of media. 
  • Make us chuckle 
  • Handle your time exceptionally nicely and comfy working remotely. 
  • Extremely organized, versatile, and collaborative 
  • By no means met a deadline you didn’t love 
  • Self-motivated and pushed by nature, perhaps even a bit of aggressive. 
  • Keep laser-focused on the massive image, with out dropping sight of each. final. element. 
  • Wildly productive and impartial, however a team-player at coronary heart. 

How you can Apply

  • Apply beneath by Sunday, June 5, at 11:59pm PST. Agency. It’s an actual deadline. The sort you’re keen on.
  • Connect a PDF of your cowl letter. In your cowl letter:
    • Introduce your self and clarify why this place is of curiosity to you, and why you’d be an incredible match. Please restrict this part of the duvet letter to 1.5 pages at most. 
    • On a separate web page of your cowl letter, reply the next questions (with every response being a couple of paragraph in size): 
      • 1. What attracted you to this place? (This isn’t about what attracted you to the software program.)
      • 2. What standards do you search for when looking for your subsequent firm or place?
      • 3. What are your favourite and least favourite components of your present job?
      • 4. Inform us a couple of time while you needed to be taught one thing new to excel at your job.
      • 5. Inform us a couple of media placement you might be pleased with. From idea to placement, how did you land the hit and what targets did it assist accomplish?
      • 7. With what about our model and our product, share some journalists or media shops that you simply suppose could be eager about YNAB, and why. 
  • Connect a PDF resume. If you happen to don’t have a resume since you aren’t even positive you’re trying to change jobs, that’s fantastic! An off-the-cuff overview of your work and schooling historical past are all we’re in search of.
  • Our objective is to make the recruitment and hiring course of as accessible as potential. If we might help you with an accessibility want, please e mail us at [email protected] and point out the function you’re making use of for within the topic line. (Please be aware that we are able to solely reply to messages associated to lodging.)
  • Although we all know it’s customary in some areas, we’d want it in case you didn’t share a headshot in your utility supplies. Thanks!

We’re excited to listen to from you!

P.S. We’ll ship you a affirmation e mail when you apply. Please add that e mail to your secure sender record, to make sure that future emails come by means of. (If it’s not there, remember to examine your spam or junk e mail folder.)

P.P.S. If you happen to’re not eager about or out there for this place, however know somebody who’s, we’d actually respect it in case you handed this alongside!

Apply Now



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