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HomeFundraisingUsing Merch as a Instrument for Advocacy

Using Merch as a Instrument for Advocacy


There are numerous methods to be an advocate for the causes you consider in and it’s essential to search out the ways in which work finest for you, your group, and the folks you might be advocating for. Advocacy work is extremely essential, nevertheless it may also be extremely time-consuming and exhausting due to its ongoing nature. A instrument you may not have thought of using – fairly presumably since you weren’t conscious of it but – is creating an attire marketing campaign that spreads consciousness and raises proceeds to your trigger. 

The campaigns featured beneath are just some examples of organizations which have created profitable advocacy campaigns on Bonfire. These campaigns have helped them develop their help communities, join with their supporters on a extra intimate stage, and broaden the advocacy work that they’re able to do due to the proceeds raised by means of attire gross sales and donations. Let’s take a more in-depth take a look at these campaigns and study what they’re doing to advocate for causes which are close to and expensive to their hearts – and the way they’re utilizing Bonfire to assist. 

“… I consider once I mirror on what love meants to me and the way i visualize it by means of my very own lens – It’s distinctive but private to us all, imperfect but stunning. It’s particular and distinct, however finds a solution to embody households of all backgrounds, sexualities, identities, and races.”

-Joe Burke

Who Is This Marketing campaign Advocating for and Who Advantages From the Proceeds Raised?

The Love Makes A Household Marketing campaign was created to help queer people and {couples} who wish to kind their households by means of adoption, foster care, and surrogacy. All the proceeds raised go on to Household Equality, a corporation that’s combating for a world the place everybody can expertise the unconditional love and belonging of household – and work exhausting to advance equality for LGBTQ households. Collectively, they struggle towards social stigmas, unjust legal guidelines, and the monetary hurdles which are in place to create boundaries for LGBTQ people and {couples} to turn out to be mother and father.

What Makes This Marketing campaign Profitable?

The design for this marketing campaign is colourful and joyful. The illustrations are paying homage to one thing a baby would possibly draw, which factors again to the general purpose of making households. And talking of the colorfulness of the attire, it was clearly no mistake that the colour scheme is rainbow to indicate help for the LGBTQ group. The phrase used on the merch, “LOVE MAKES A FAMILY” is a straightforward assertion that advocates for unconventional households and goals to remind us all that LOVE is on the core of anybody and everybody wanting to start out a household. 

This marketing campaign additionally gives many alternative merch and attire choices – so there’s positive to be one thing for everybody who desires to indicate their help by buying one thing from the shop.

How Are They Extending Their Advocacy Past Their Merch?

Final yr when Love Makes A Household was launched, they raised practically $4,000 which all went to Household Equality and helped profit its mission to offer authorized and lived equality for LGBTQ households and people who want to kind them. The proceeds from that first marketing campaign helped serve 1,123 households, superior federal coverage work such because the John Lewis Each Youngster Deserves a Household Act and the Equality Act, and focused dangerous state legal guidelines that unjustly harm LGBTQ households. Since its relaunch for 2022, the Love Makes A Household marketing campaign continues to boost proceeds for Household Equality and continues to struggle for its authentic mission and goal.

Enjoyable Truth: Final yr, this marketing campaign received the Better of Bonfire Award for Finest LGTBQ Design! Moderately than preserve the design the identical, they relaunched this yr with the design you see as we speak – bursting with life and hope and love. The brand new merch is much more daring and empowering than the primary design. This redesign was considerate and purposeful and has helped the marketing campaign attain a broader viewers.

“I like you guys. Loads. I’m actually actually freaking completely satisfied you exist.”

– Taylor Polcyn

Who Is This Marketing campaign Advocating for and Who Advantages From the Proceeds Raised?

This marketing campaign was created to advertise Psychological Well being consciousness, finish the stigma surrounding psychological well being struggles, and support in suicide prevention. The proceeds from this marketing campaign go on to the artist themselves in order that they’ll proceed their psychological well being advocacy work.

What Makes This Marketing campaign Profitable?

The design for I’m Joyful You Exist is shiny and crowd pleasing. This goes proper together with Taylor’s purpose of getting folks to start out speaking brazenly and actually about psychological well being. You may’t assist however discover and browse the massive phrases on the merch, which hopefully results in folks having conversations surrounding psychological well being and suicide prevention. The design itself can also be cute and stylish which makes it extremely wearable. It will assist extra folks wish to buy and rock this superior merch for a terrific trigger.

How Are They Extending Their Advocacy Past Their Merch?

Taylor included the suicide prevention hotline quantity proper there on the entrance as part of the design. It’s straightforward to see, straightforward to learn, and simple to recollect. By together with this quantity within the merch design that persons are sporting to numerous locations all around the world – the potential affect might be HUGE. A passerby may see this at a time after they wanted this message and this quantity most of all, they usually might by no means even change phrases with the particular person sporting the merch. It’s a really actual risk that Taylor’s I’m Joyful You Exist merch has saved numerous lives.

DMWTK Attire by Don’t Mess With Trans Youngsters

“Spreading consciousness, visibility, and love for our trans group in Texas and past.”

DMWTK Crew

Who Is This Marketing campaign Advocating for and Who Advantages From the Proceeds Raised?

The Don’t Mess With Trans Youngsters Marketing campaign was created to boost proceeds to struggle again towards the anti-trans laws being pushed in Texas. 100% of the proceeds raised from this marketing campaign go on to Equality Texas, a corporation that serves the LGBTQIA group by means of political motion, training, group organizing, and collaboration.

What Makes This Marketing campaign Profitable?

Don’t Mess With Trans Youngsters has stayed constant and clear since they first started their marketing campaign. Their message is easy, however has a huge effect – DON’T MESS WITH TRANS KIDS. By together with pictures and colours from the Texas flag, and even a picture of the state of Texas itself, there isn’t any query who their message is directed in direction of. That is tremendous essential as a result of it leaves no room for incorrect interpretation. 

When you scroll by means of their Instagram web page, you’ll see photograph after photograph of all various kinds of folks sporting their Don’t Mess With Trans Youngsters shirts. This can be a fantastic solution to construct a group, have fun your supporters, and encourage others to buy a shirt as properly.

Useful Tip: If you wish to embrace phrases and pictures on your advocacy marketing campaign t-shirt -remember, the extra particular the higher. You don’t need folks to see your shirt and have questions on what it’s making an attempt to say or what it means. You wish to be as direct as attainable in order that your message can attain as many individuals as attainable.

How Are They Extending Their Advocacy Past Their Merch?

Don’t Mess With Trans Youngsters has an extremely lively social media presence – they share  (and save on their spotlight reels) details about occasions and rallies which are taking place, fundraising updates, and ensure their group has entry to useful assets they might want. 

“Centering on households and training, we encourage antiracist studying and produce communities collectively to actively dismantle racism.”

RUAR Crew

Who Is This Marketing campaign Advocating for and Who Advantages From the Proceeds Raised?

This marketing campaign was designed to assist increase consciousness for Rise Up In opposition to Racism’s mission – to stand up towards racism, whether or not that’s in your group, in your loved ones, in your faculty, wherever chances are you’ll be. All proceeds raised go on to Rise Up In opposition to Racism, a non-profit group centered on implementing change by means of sustainable initiatives.

What Makes This Marketing campaign Profitable?

Rise Up In opposition to Racism partnered with designer (and good friend), Hope Meng, to create the design of their merch. Hope’s lettering is fascinating and attracts you in. The letters themselves additionally seem to stand up as they go alongside. A powerful design is tremendous essential when you’re hoping to promote a bunch of shirts to supporters and in addition get lots of people out on this planet to take discover of your design. On this case, the message on the merch and the title of the group are the identical. This retains every thing constant and simple to recollect when you wished to search for the org to search out out extra.

How Are They Extending Their Advocacy Past Their Merch?

Rise Up In opposition to Racism facilities round the concept training can radically rework society – with that, they’re presently specializing in constructing Little Antiracist Libraries all through communities in order that youngsters have entry to tales from various voices.

“Talking, Signing, Writing, Spelling, and Pointing— all Autistic Communication is Legitimate.”

NeuroClastic Crew

Who Is This Marketing campaign Advocating for and Who Advantages From the Proceeds Raised?

This marketing campaign was created by NeuroClastic, an Autistic-led nonprofit that goals for a future that’s extra accepting, accommodating, and empowering for Autistic folks. All proceeds go on to NeuroClastic and assist them create tangible assets to help their readers. Their purpose as a corporation is to assist of us perceive what it means to be autistic, in addition to assist these in search of prognosis. They advocate for everybody inside the autism group to have entry to assets for in search of equal alternatives in training, employment settings, and assist to obtain therapeutic assets.

What Makes This Marketing campaign Profitable?

This marketing campaign does a terrific job of making visibility for Autistic folks with completely different communication types and wishes. The illustrated pictures on the design would possibly result in questions being requested if somebody is unfamiliar with that exact solution to talk. (Bear in mind, these questions ought to ALWAYS be requested in ways in which respect the boundaries of the Autistic particular person or non-Autistic ally who’s sporting the shirt.) The design is blocky, daring, and superbly accomplished. It’s aesthetically pleasing and in addition straightforward to put on. This immense care put into this marketing campaign is obvious within the design, the outline of their mission, and the group behind the entire thing.

How Are They Extending Their Advocacy Past Their Merch?

The design for the shirt was created by autistic illustrator, Natch Azure. That is essential as a result of the mission of NeoClastic is to empower of us inside the autism group. The design additionally options completely different ways in which Autistic folks would possibly talk or categorical themselves – by talking, writing, utilizing an AAC system, signal language, or pointing to spell on a letterboard. These communication methods may doubtlessly be new data for lots of people, and visibility of that alone is massively useful.

NeoClastic focuses totally on advocating for the autism group, however in addition they broaden their advocacy to the neurodivergent group as an entire. 


These campaigns are only a sampling of the superb teams and organizations which have chosen Bonfire to be part of their advocacy journey. We’re honored, as an organization, to be a small a part of their enormous affect of their continued efforts to make this world a kinder, extra empathetic place. In recent times, we’ve got seen the true potential of what merch campaigns can do on the subject of spreading consciousness and increasing a corporation’s attain. 

Internet hosting a marketing campaign on Bonfire prices nothing, however the advantages are limitless. Let’s construct your Bonfire marketing campaign as we speak so you can proceed engaged on making the world a greater place – one particular person at a time, one t-shirt at a time.



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