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The Common Continues to Show Why It’s an Insurance coverage Firm Value Contemplating


The Common launches Turns Out 3.0, the third promoting installment in Model Refresh marketing campaign, and publicizes Mom’s Day Giveaway!

Since its inception, The Common’s Model Refresh aimed to obviously convey to clients why The Common is a top quality insurance coverage firm worthy of belief. With two distinctive promoting campaigns, a number of humor, star energy, and even some nostalgia, we’ve got gone on to strengthen that — because it seems — The Common actually is an insurance coverage firm that has been saving clients cash for practically 60 years.

Because it seems, The Common will not be completed! This previous Monday, the third installment of the Model Refresh marketing campaign was launched, titled “Turns Out 3.0.” The brand new marketing campaign options two advert spots titled, “Want” and “Sport Present,” and performs on common sayings, nostalgia, and new conceived model truths, combining comedy with authenticity to showcase The Common’s dedication to its clients and accessibility for all.

How is Turns Out 3.0 an evolution from the primary two advert campaigns?

The primary advert marketing campaign was all about addressing the elephant within the room and acknowledging the misperceptions about our model — all based mostly on previous promoting. Section II took a special strategy and moved previous acknowledging the misperceptions. As an alternative, The Common drew on common sayings, popular culture references, and even a little bit of nostalgia — issues we expect we all know just like the again of our hand – however reveals them in a brand new gentle, inviting us to take a re-examination. This time, we’re persevering with the momentum from the primary and second part and want to additional solidify model popularity with a variety of various audiences, committing to accessibility for all.

What can we count on to see from the brand new advert spots?

Within the new marketing campaign, The Common proves that – because it seems – mothers are at all times proper, and needs actually do come true. Similar to it seems that The Common actually is a top quality insurance coverage firm that has been saving individuals cash for practically 60 years. With particular appearances from the beloved Shaquille O’Neal and his mom, Lucille O’Neal, audiences can count on to chortle and get a style of what to anticipate when switching to The Common.


What’s the giveaway The Common is internet hosting?

With Mom’s Day proper across the nook and the “Sport Present” advert prime of thoughts, The Common is giving mothers a well-deserved break! This Mom’s Day, The Common will give away 20 $100 present playing cards to mothers who’re nominated by way of Instagram or Fb for his or her particular capacity to at all times be proper.
Right here’s how one can take part:

  1. To appoint a mother or mom determine, nominators will put up an image of them and the nominee on their very own social web page with a caption ending the phrase, “Seems my mother…”
  2. Nominators can also put up a video responding to the identical immediate to be thought-about.
  3. The captions on both the graphic put up or video put up should embody the hashtag #TGMothersDayGiveaway and nominators should additionally tag @thegeneralauto.
  4. The Sweepstakes will start on April 28 and can finish on Could 5, when the 20 fortunate winners shall be introduced in a random choice.

Wish to learn the foundations earlier than you enter The Common’s Mom’s Day Giveaway? Our full phrases and circumstances will be discovered right here.

What’s to come back sooner or later?

The Common is continually evolving to stick to buyer wants and wishes. Our purpose is to generate content material that falls in step with our model and the purchasers we serve, which implies persevering with to advertise our model in a manner that authentically represents us.
Remember to try the advert spots as they seem on our social channels: Fb, Instagram, Twitter, and YouTube.

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