Wednesday, September 28, 2022
HomeFundraisingThe best way to Launch a Profitable Peer-to-Peer Fundraiser for Your Group

The best way to Launch a Profitable Peer-to-Peer Fundraiser for Your Group


Peer-to-peer fundraising is an unbelievable approach to embody and have interaction your supporters whereas elevating proceeds to your nonprofit’s mission on the similar time. Peer-to-peer fundraising empowers members of your group to create and handle their very personal attire fundraisers that elevate cash on behalf of your nonprofit. That is the right alternative for the go-getters in your group to pitch in and assist out in a extremely productive and profitable approach. 

To make sure that all your supporters are conscious of this incredible alternative and really feel assured about getting began with their very own peer-to-peer attire fundraisers, we’ve put collectively a listing of ideas and tips that will help you set them up for achievement. 

Make clear Your Targets

Mirror on why your nonprofit needs to host a peer-to-peer fundraiser within the first place. What are you fundraising for? Who will profit from this fundraiser? What’s your total purpose? How will you get your group invested and concerned?

As you speak these concepts over along with your staff, chances are you’ll discover it useful to put in writing your solutions down. You probably have a bodily fundraising mission acknowledged, it’s simpler to carry your staff accountable to your agreed-on purpose. 

When you’ve clarified your mission and your staff has a plan in place, you possibly can finalize your group’s fundraising web page on Bonfire and put together to share your fundraiser along with your group. Ensure the knowledge you ship out to your supporters is evident, exact, and simply understood. Your hope is to encourage them to get entangled along with your peer-to-peer fundraiser – and hopefully, they’ll assist unfold the phrase and get even extra folks concerned!

Tip: Make the occasion as interesting as potential so your supporters really feel like they’ll miss out on one thing massive in the event that they don’t assist out! Peer-to-peer fundraising can really be a blast for everybody concerned. 

Make Certain Your Supporters Know About Your Peer-to-Peer Fundraiser

Ensure your supporters can simply discover and entry your important fundraising web page. For instance, hyperlink to your fundraising web page in all of your social bios, and advertise in any electronic mail or publication you ship out to supporters. We additionally suggest linking to your fundraiser web page out of your group’s web site. For essentially the most visibility, strive including the hyperlink to your homepage and in the principle navigation.

Tip: Does your group use social media? Create posts about your upcoming fundraiser and embody particulars within the feedback part. Create Instagram Reels and Tales that present the enjoyable aspect of fundraising. Begin posting and sharing on social media early so that folks can keep pleasure because the countdown to the peer-to-peer fundraising continues. 

Encourage Your Supporters to Be Group Captains

For supporters who wish to get entangled and create their very own attire fundraisers on behalf of your group, they’ll enroll in your fundraising web page by clicking “Get Began”. As soon as they accomplish that, they turn into a “Team Captain”. To ensure each Team Captain has all the information they need to launch a successful fundraiser, create a starter kit/guide and send it to them when they sign up.

If you’d like Team Captains to use a specific design for their fundraising apparel, make sure they have access to those design assets. Designers at Bonfire can help your organization create a customizable design template for Team Captains to use. Or, if you’d like them to have the freedom to create their own designs from scratch, make sure they know that is an option as well. Provide them with any guidelines, rules, or creative suggestions you may have before they launch their campaigns.

Tip: Team Captains can even add a little friendly competition to the fundraiser if they would like. Which team can sell the most shirts and raise the most proceeds? As long as it’s all in good fun, a little competition can be a great tool for motivation. All proceeds raised by each Team Captain go directly to your organization – so really, everyone wins!

Pick a Design Option For Your Fundraising Campaigns

When it comes to the design of the apparel, YOU, as the organization, get to determine what that process looks like for your supporters. There are three options to choose from :

  1. Create an editable template – Your organization can create a design template that Team Captains can use when putting together their fundraising campaigns. This option allows you to lock certain elements for brand consistency. You can decide what artwork they use, what products they can choose from, and even set the prices for those products. Creating a template like this ensures that your overall aesthetic and mission for your fundraiser are present throughout every supporter-led fundraising campaign.

    While you get to decide what elements your supporters can’t change about the design, you also get to decide what elements they can change. This is important because you want your supporters to be able to customize their design and share their personal ties to the fundraiser.  For example, you can allow certain text to be editable – such as a spot to add their team name or the name of a family member they are fundraising on behalf of. As an organization, decide what parts of the template you’d like to set in stone and which parts you’d like to give your supporters the ability to customize.

  1. Have supporters create their own design – If you want to give your supporters full creative freedom, you can allow them to create their own designs from scratch. If you choose to go this route, your supporters will be able to showcase their individual styles, as well as their individual reasons for supporting your campaign.
  1. Request a custom design – If you’d like help with your design, our team at Bonfire is here for you! You can fill out our Design Intake form, where we will gather your ideas, make note of your must-haves, and collect your reference images. You will then get a chance to review design concepts created by our talented Custom Design Team. Once you’ve selected your final design, you will work alongside your Bonfire rep to launch. 

Designate a “Fundraising Coach” Within Your Organization

Team Captains and folks who participate in your peer-to-peer fundraiser will most likely have a few questions along the way. It’s important to designate one specific person or team to answer questions, offer support, and even encourage these folks when they can.

That way, the rest of your team can turn their attention elsewhere while your “Fundraising Coach” or team handles the incoming questions from supporters. Make sure your community knows who their point of contact is within your organization so they have a direct line to help when they need it.

Tip: If any of your Team Captains need assistance with their campaigns that go beyond the knowledge or experience of your “Fundraising Coach”, always remember the Bonfire team is here to help. Encourage your campaign organizers to email us directly at p2p@bonfire.com.

Promoting goes beyond just telling your community about your fundraiser. You want to make sure you use eye-catching visuals and create fun and playful Instagram and Facebook posts to pique the interest of your audience. Like we’ve said before, it’s important to start promoting early so that people can mark their calendars and prepare ahead of time. You could even “hint” to an upcoming event at first without actually telling your community what it is. That’s a surefire way to get them excited about what’s to come. 

Remember to continue sharing the opportunity for your supporters to launch a t-shirt fundraiser leading up to your event or awareness month – you want to make sure your supporters don’t miss out on this opportunity to amplify your cause.

Tip: Check-in with your Team Captains and celebrate those who have gotten started and reached their goals; engage with their campaign posts and thank them for their support! 


By following these helpful tips, your organization’s peer-to-peer fundraiser will run smoothly, accomplish your goals, and build a stronger relationship between you and your supporters. What are you waiting for? Let’s get you started today!



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