Every thing feeds into the client expertise, and that means to fulfill and exceed buyer expectations is what distinguishes us as neighborhood bankers.
“All in.” That phrase echoed all through ICBA LIVE this yr, and it’s an expression that I’ve totally embraced. As a result of it’s greater than a saying; it’s a rallying cry for neighborhood bankers. Being all in means we put the wants of our prospects and our communities first, in three distinct methods:
The place I’ll Be
Now we have our ICBA Capital Summit in Washington, D.C., the primary week of Could, after which I’ll be attending the Mississippi Bankers Affiliation Conference and the Louisiana Bankers Affiliation Conference later within the month.
- We design “wow” moments. Every thing feeds into the client expertise, and that means to fulfill and exceed buyer expectations is what distinguishes us as neighborhood bankers. We continually ask ourselves how we are able to get to sure for our prospects, not taking no for a solution. That resilience creates moments of buyer shock and delight—after we assist them understand their goals by going that further mile.
- We assist our prospects’ monetary life tales. A neighborhood banker is on a journey with their buyer, by way of the ups and downs of life. For instance, an agricultural farmer might have one season of excellent and productive crops and a drought within the subsequent one, leaving them in want of a unique type of financial institution assist. Being a neighborhood banker signifies that we’re not taking a look at this expertise as a single season. We see it as a full cycle. The connection we’ve created gives us the chance to assist that buyer by way of the nice and the dangerous, the difficult and the straightforward, and to fulfill their wants primarily based on the place they’re on their path.
- We create a tradition of connection. In a neighborhood financial institution atmosphere, you see first-hand that banking will not be about transactions however concerning the folks behind them. If you get a direct name from somebody in your neighborhood who has a query or wants your assist, you’ve gotten a need to hold the request throughout to its pure conclusion. As a result of it’s not only a name; it’s a relationship. That zeal stems from the tradition, coaching and views inside the financial institution. It’s who we’re as neighborhood bankers.
This “all in” philosophy demonstrates exactly what it means to be a neighborhood banker. Actually, as we dive into this month’s concern and browse the tales of the standout banks which are this yr’s prime performers, one frequent thread arises: They’re all in—for his or her groups, their prospects and their communities.
And at ICBA, we’re all in for you. We’ll proceed to advance our mission in advocacy, training and innovation to make sure communities nationwide have entry to neighborhood bankers: the bankers who might be all in for them.
Rebeca Romero Rainey
President and CEO, ICBA
Join with Rebeca @romerorainey