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HomeFinancial AdvisorMonetary Advisor Advertising and marketing Innovator Snappy Kraken Acquires Advisor Web sites

Monetary Advisor Advertising and marketing Innovator Snappy Kraken Acquires Advisor Web sites

ORMOND BEACH, FLORIDA – Might 3, 2022Snappy Kraken, the award-winning MarTech agency serving monetary advisors, right now introduced it has acquired trade web site builder and current integration accomplice Advisor Web sites – making a holistic answer for web sites, branding and digital advertising.

“Advisors know that having a web site is important, however only a few truly profit from what an excellent web site can do. It is because most advisor web sites are bland, undifferentiated, and disconnected from a holistic advertising technique,” Snappy Kraken’s Chief Government Officer Robert Sofia mentioned. “With this acquisition of Advisor Web sites, we intend to introduce the trade to what a very distinctive, customized, and strategic web site can accomplish. It is time for advisors to cease viewing their web site as a mere desk stakes requirement and to begin viewing it because the enterprise development engine it has the potential to grow to be.”

Monetary advisor web sites traditionally lack the standard of design, copywriting, and branding that must be invested into this vital actual property for shopper conversion. By combining Snappy Kraken’s artistic skills with their strategic Chilly to Gold framework for turning strangers into raving fan purchasers, an advisor’s web site transforms from a mere on-line brochure right into a development engine for his or her enterprise.

Advisor Web sites’ set of expertise instruments — together with its calendar scheduling instrument, web site design supervisor and compliance workflows – supply the perfect complement to Snappy Kraken’s award-winning prospecting and client-relationship-building platform choices. Moreover, Snappy Kraken’s Convos is the one marketing-focused textual content messaging instrument created for monetary advisors that comes full with pre-populated messages and multi-step campaigns for each purchasers and prospects. 

Based in 2016, Snappy Kraken now serves greater than 6,000 monetary advisors and its content material reached greater than 11 million traders and customers final 12 months.

“Becoming a member of forces with Snappy Kraken is the last word manner for us to extend the worth our advisors obtain. We’ve been following their success for a number of years and it’s evident that they’re the very best entrepreneurs and brand-builders in monetary providers,” mentioned Graham Turner, CEO of Advisor Web sites. “As we mix our web site capabilities with their unbelievable content material, the advisors who use our built-in providing will achieve a big aggressive benefit. We’re past excited to embark on this new journey, flying the Snappy Kraken flag collectively as one.” 

Advisor Web sites might be branded as a Snappy Kraken firm, and Turner will assume the position of President of the brand new entity, combining the strengths of staff from each corporations as Snappy Kraken makes investments in its company tradition and workers. Some members of the brand new staff will convene for the primary time at Snappy Kraken’s inaugural Jolt! convention, Might 4-6 in Las Vegas.

Whereas the full integration of each choices will take a number of months to finish, Snappy Kraken and Advisor Web sites have an current integration that shares contact knowledge, efficiency statistics, and choose Snappy Kraken campaigns between platforms. Intensive reductions can be found to advisors who use each platforms. 

Financing for the acquisition was supported by current Snappy Kraken traders, Flyover Capital and FinTop Capital.

Contact Snappy Kraken or Advisor Web sites to be taught extra. 



Snappy Kraken is an award-winning advertising expertise agency that gives advertising automation, internet advertising, and daring, distinctive advertising campaigns for the monetary providers trade. Knowledge-informed resolution making drives every advertising marketing campaign; Snappy Kraken publicly releases an annual advertising analysis report highlighting the traits that they’ll use to raised serve their members.  Recognized by Benzinga in three classes in 2020 in addition to by MarTech Breakthrough as finest total content material advertising software program three years in a row.  It ranked quantity three on the 2020 Monetary Planning Finest Fintechs to Work For listing. On the Wealth Administration Awards In 2021, Snappy Kraken received the Social Media Management for Know-how Suppliers award for its annual advertising analysis report, and the Advertising and marketing Automation for Know-how Suppliers award for its trademark “Chilly to Gold Framework.” Additionally in 2021, Snappy Kraken’s “Retiring in Unsure Instances” lead technology content material received the silver Davey Inventive award within the built-in campaign-marketing effectiveness class. Snappy Kraken demonstrates again and again that nice content material wins purchasers.

To be taught extra about Snappy Kraken’s options for monetary advisors, together with white-labeled enterprise options, and to make use of the brand new and enhanced instruments just lately introduced, go to



Based in 2012, Advisor Web sites builds conversion-friendly, customized web sites that assist monetary advisors entice their perfect shopper and convert extra leads into long-term clients. Acknowledged as one among British Columbia’s fastest-growing firms, the Vancouver-based firm affords purchasers in america and Canada FINRA and SEC-compliant digital advertising options, together with a customizable content material library that includes lots of of tailor-made templates, automated social media instruments, weblog scheduling, automated electronic mail advertising and extra. For extra details about their customized strategy to digital advertising, go to






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