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HomeStartupInformation-driven Agtech Startup Rural Farmers Hub is Enhancing the Lives of Farmers

Information-driven Agtech Startup Rural Farmers Hub is Enhancing the Lives of Farmers


The commercialisation of African Smallholder Farming is a logical step for the 70% of small-scale subsistence farmers on the continent. Extra produce interprets to income and this, in flip, improves livelihoods. Nevertheless, the logic step is normally the toughest to take, as is illustrated by the farmers that Rural Farmers Hub considers clientele.

Farmers in Northern Nigerian have the percentages stacked in opposition to them: unpredictable rainfall patterns; previous dangerous farming practices and unavailability of markets. These are solely a few of the challenges crippling farmers who may in any other case revenue tremendously from the land they work so laborious on.

Enter Rural Farmers Hub. Based by Gabriel Eze and Olusegun Adegun in 2018, the agtech start-up is a personal e-Extension Service supplier that’s serving to farmer organisations and extension Brokers assist their farmers by the usage of higher farming choices through satellite tv for pc distant sensing or in-person services. The corporate’s core product – Seize™ – makes use of a proprietary algorithm and massive knowledge to evaluate crop and soil well being, then generate near-real-time farming insights and recommendation.

“Our price proposition is to supply data-driven recommendation in order that farmers can see improved yield primarily based on that recommendation,” says CEO Adegun.

Recommendation is delivered through SMS, voice or cell app and it’s accessible in native languages. So far, Rural Farmers Hub has served over 25,000 farmers and they’re at present serving 16,000 farmers courtesy of cooperation with Mercy Corp and patronage from Save The Kids. Farmers utilizing Rural Farmer’s hub’s providers have skilled over 45% yield improve and a rise of over 80% of their earnings.

“We’re pushed by the query: how can we get farmers to dwell massive? We see tech as an enabler. The farmers we work with are comfortable and extension companies are invested and open to ways in which they’ll make this extra mainstream on the village stage.” provides COO Eze.

There’s a big hole in terms of cell infrastructure however Rural Farmers Hub can also be addressing bottlenecks that come within the type of conventional types of farming which can be dangerous greater than useful.  The mindset shift that’s wanted to accustom farmers to new practices is one which wants schooling and demonstration. This is likely one of the the explanation why Rural Farmers Hub’s technique contains an schooling drive that takes the type of backward simulation.

The affect of data-driven agriculture is far-reaching and shouldn’t be ignored. Nigeria depends on imports to satisfy its meals and agricultural product wants and this prices the nation about €8.5 billion yearly. Rural Farmers Hub reduces this price implication drastically by growing crop yield in Nigeria and in flip decreasing exports. The info collected additionally helps lenders and the federal government measure the productiveness of farmers and their means to pay again loans. Rural Farmer’s Hub is positioning itself as an organization that may revive and revamp Africa’s rural neighborhood by Agriculture and they’re properly on their strategy to doing so.



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