How sustainability and workforce transformation encourage innovation | Insurance coverage Weblog


The latest 2022 Qorus-Accenture Innovation in Insurance coverage Awards are a robust, sensible illustration of the tendencies shaping the insurance coverage trade. Sustainability and workforce transformation have gotten central to insurers for retaining relevance in a altering market. Insurers have to embed sustainability into their technique and worth proposition, and so they must embrace workforce transformation within the gentle of things reminiscent of a decent labour market, talent shortages, rising human-machine interactions and hybrid work preparations. Each are additionally changing into key concerns for folks when choosing their insurance coverage provider of selection and/or a spot the place to forge a profession. 

Social, sustainable and accountable  

Accenture’s 2021 Insurance coverage International Shopper Research illustrated that sustainability in all varieties has change into more and more vital for shoppers, with 67 % of millennial and youthful generations saying that sustainable services are interesting. This curiosity stands to have a double profit to insurers, who can construct sustainable danger administration mannequin, whereas on the similar time demonstrating to youthful shoppers that sustainability is a shared worth.  

In a earlier sequence on sustainability, I mentioned how we now have interaction with a wider definition of sustainability inside insurance coverage. Sustainability not solely pertains to defending the planet, however defending our future by optimistic socio-economic practices, caring for underserved and susceptible communities.  

Built-in, proactive sustainability won’t be potential with out implementing the fitting expertise. As our newest analysis Uniting Expertise and Sustainability discusses, expertise is a key enabler for growing holistically sustainable companies and for that sustainability and expertise methods have to change into tightly aligned. In reality, in Accenture’s Notion to Actuality: Closing Stakeholders Consensus Gaps to Form Sustainable Organizations we illustrated that 43% of executives point out accessing the fitting expertise on the proper price as a key barrier to growing sustainability targets. 

On this 12 months’s awards, we noticed how insurers are overcoming these challenges by connecting sustainability to their function and imaginative and prescient and utilizing applied sciences reminiscent of AI to trace their very own ESG necessities or construct revolutionary merchandise that add worth to clients, in addition to to society and the broader surroundings.  

Class winner – PZU (Poland) 

This was actually the case with this 12 months’s winner of the Social, Sustainable & Accountable 2022. PZU gained the class for its AI Pores and skin Most cancers Prevention device, which empowers clients to entry pores and skin most cancers pre-screening rapidly and simply by an AI-enabled cellular app. 

Marcin Kurczab – Head of Innovation Lab at PZU explains how the device got here to be: “When implementing the mission, we recognized the problem of low consciousness of pores and skin most cancers danger among the many staff of our company purchasers. For that reason, we provided them a easy and fast answer that robotically reminds them to carry out common self-examinations.” 

Over 3,000 folks registered within the app within the first months of the pilot programme, with 5 pores and skin most cancers circumstances recognized by the app and being confirmed by dermatological evaluation to date. PZU acquired optimistic suggestions from customers, who shared that the device made pores and skin most cancers prevention simpler and extra accessible.  

Kurczab provides, “Two folks instructed us about their medical consultations, throughout which medical doctors had been impressed by the effectiveness of the app, which proves its reliability. That’s our mission as an insurer – we’ve got the distinctive functionality to guard and assist folks in dwelling higher and longer. It takes solely takes a minute for PZU clients to verify their pores and skin situation at house and, if there’s a concern, to escalate this by seeing a physician. Prognosis at such an early stage will increase the prospect of a profitable restoration.”  

PZU noticed a rise in buyer sentiment on account of the device, noticing a statistically vital distinction within the analysis of PZU’s innovativeness (+13 p.p. compared with the management group) and the notion of the corporate as trendy (+10 p.p. compared with the management group) of their annual advertising survey.  

“It’s generally recognized that healthcare providers are overloaded, and sufferers typically have to attend a very long time for a physician’s appointment and therapy. New applied sciences reminiscent of AI have an enormous potential for revolutionizing healthcare by addressing its foremost ache factors. AI-based instruments can tackle a variety of challenges by checking signs, optimizing healthcare processes, conducting triage but in addition predicting danger of a given illness (like cancers) or enabling early detection of such diseases which can lead to decrease mortality charges. Trendy AI instruments can act as a assist of medical doctors throughout examination (there are already purposes with medical certification which might be prescribed by medical doctors similar to drugs or different types of rehabilitation) or allow self-examination choices as a part of prevention – similar to our mission. AI doesn’t really feel fatigue, it’s higher in avoiding biases, and might see what just isn’t at all times seen by people. These options could make AI an inseparable factor of medical analysis sooner or later.”  

Workforce transformation  

Expertise is the lifeblood of the insurance coverage trade. It’s only with the fitting assets and data that insurance coverage carriers will have the ability to rework and realise their imaginative and prescient.  

Nonetheless, expertise and expertise shortages are a rising concern throughout the insurance coverage trade. Ability gaps ensuing from the introduction of latest applied sciences and rising digitization of operations, coupled with an ageing workforce and big retirement looming are significantly worrying. For instance, expertise administration (succession, planning, recruiting, retention, and coaching) was highlighted as rising challenge by underwriters in The Institutes-Accenture’s 2021 underwriting survey. 

A key rising problem and alternative for insurers is the rise of the distant workforce. On the one hand, the distant workforce opens up new alternatives for efficiencies. In Accenture’s 2021 Expertise Imaginative and prescient for Insurance coverage 88% of insurance coverage executives shared the assumption that the distant workforce opens up the marketplace for difficult-to-find expertise and expands the competitors for expertise amongst organizations. Then again, optimizing the assets that guarantee a wholesome and productive workforce, no matter bodily location, may be difficult. Working remotely additionally makes a cohesive and collaborative office tradition harder.  

Class winner – Zurich Insurance coverage Firm 

Zurich addressed the actual challenges which have come about by the hybrid workforce, with an all-in-one cellular software for Zurich staff that simplifies the day-to-day expertise whether or not they’re at house or within the workplace. 

Oscar Escudero Sanchez, Head of Digital Supply, Zurich Insurance coverage Firm discusses how the workforce approached the creation of the app, “Zurich has about 56,000 staff globally and so they deserve the perfect and best instruments to assist navigate their work life. We initially launched the app in a number of Zurich enterprise models with a deal with workspace reserving however have come very far since and are going international this 12 months. With One Zurich, we’re turning our outdated mannequin of functional-based digital experiences on its head. The place we beforehand had totally different platforms for, let’s say, HR or IT assist, now our staff have it multi functional place.”  

Liz Oswald, Head of Expertise Transformation, Zurich Insurance coverage Firm provides, “One Zurich goals to supply our staff with a holistic digital expertise. We repeatedly have interaction our staff by a number of channels reminiscent of focus teams, interviews, polls and in-app suggestions varieties to grasp their needs, wants and preferences, and use these inputs to outline and prioritize a backlog of app options and user-experience flows. As soon as these are in manufacturing, we observe their utilization and observe up with staff to grasp what’s working effectively for them or what they want to see improved – after which we take these modifications and enhancements into our backlog.”  

This strategy aligns to a hybrid means of working. Escudero Sanchez explains, “Zurich has embraced the brand new post-pandemic means of working, together with providing expanded flex and distant working choices to staff. This mannequin creates many alternatives for each the corporate and staff on tips on how to keep related in a hybrid working world. At a tactical degree, the One Zurich app helps staff in managing their on-site days with user-friendly, visible instruments that permit to see when their colleagues are planning to return into the workplace, e-book close by workspaces and handle their reservations. Extra broadly, One Zurich serves as a channel for partaking staff with related updates and actions once they matter most and to assist them really feel related regardless of which office mannequin they select.”  

Workforce transformation doesn’t occur in a vacuum, however as a part of a deeper strategic dedication. Oswald concludes, “At Zurich, our ambition is to be one of the accountable and impactful companies on the earth. We all know {that a} key factor of attaining this will likely be offering our clients, brokers, and brokers with trendy, streamlined and intuitive instruments and consumer flows that have interaction and delight them, and which might be tailor-made to their particular person wants. However it’s not sufficient to deal with innovating for our exterior audiences – all of it has to begin on the core! Our staff make Zurich. With One Zurich, we’re offering an instance for our staff by reworking their very own expertise and sharing our findings to tell our group’s broader digitalization journey.”  

As these two winners present, a holistic dedication to sustainability and workforce transformation from the within can have a widespread, highly effective influence.  

See the complete 2022 Qorus Accenture Innovation in Insurance coverage checklist

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Disclaimer: This content material is offered for normal info functions and isn’t supposed for use rather than session with our skilled advisors.


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