Thursday, September 29, 2022
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Fundraising is non permanent – Future Fundraising Now


Ephemera

It doesn”t really feel good to acknowledge it, however we fundraisers produce a gradual stream of ephemera: Stuff that solely issues for some time, then turns into ineffective.

Like tickets stubs from a present you went to final week. Or yesterday’s grocery receipt.

This stuff are helpful for a short while, then they flip into rubbish.

Do not feel dangerous about it.

However be reasonable. Even probably the most ephemeral ephemera is beneficial.

The important thing to fundraising success is to be sure to actually seize that transient second of usefulness earlier than your fundraising turns into junk…

Make certain it grabs consideration.

Make certain it is easy, clear, emotional, and targeted.

Make certain it is simple to reply to.

However most of all, be clear in your individual thoughts that your fundraising challenge has solely a brief jiffy (or seconds) of life. You are not making a deathless basic — that may be an entire totally different activity!

Get comfy with the non permanent nature of your fundraising. That is while you make it work finest.



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