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Advertising Matching Presents On Your Web site


Your web site is probably going the primary place the place donors come to study your mission and, in the end, make a contribution to the trigger. Advertising matching items in your web site is an effective way to advertise the chance whereas encouraging donors to provide extra⁠—and make an identical present request.

Whereas a lot of your web site’s guests might begin out as strangers, the aim is to impress each consumer⁠—and to be sure that all events depart feeling glad and searching ahead to their subsequent go to. Matching items are an effective way to try this.

With donors going the net giving route increasingly more usually, a corporation’s web site encompasses infinite alternatives to teach supporters about matching items and drive them additional down the donation-matching funnel.

As a result of a nonprofit’s web site is such a multifaceted device, there are a ton of how to market matching items successfully throughout the on-line useful resource. On this information, we’ll dive into 4 of the most typical and impactful strategies for doing so:

As with every fashionable group, your web site is commonly the primary impression somebody has of your nonprofit. It’s important that you just make it depend by sharing about matching items each probability you get. The extra acquainted donors are with gift-matching initiatives, the extra probably they in the end are to take part!

Advertising Matching Presents With Devoted Match Pages

As you be taught extra about company giving, remember to share this data along with your supporters. If you inform donors about company philanthropy (and particularly worker or office giving alternatives), they’ll know their impression might be multiplied with out reaching again into their very own pockets. All they should do is request an identical present!

Among the best methods to make sure every donor has entry to a variety of matching present data (and is aware of how one can find extra), we suggest internet hosting a devoted company matching present internet web page in your web site. This manner, donors may have quick access to a touchdown web page the place they’ll study matching present applications and uncover if their employers take part.

This web page can talk related details, corresponding to matching present statistics or annual donation numbers, in addition to permit donors to seek for data with an embedded firm search device. It may even be so simple as stating what matching items are!

Be sure to include the next greatest practices for matching items in your devoted match web page:

  • Start with a short overview of company matching present applications (and the place customers can find extra data on the subject).
  • Clarify the advantages of matching items applications, each on your nonprofit and for the donors themselves.
  • Embed Double the Donation’s autocomplete search field in a extremely seen location on the web page.
  • Embody your group’s contact data, together with mailing deal with and EIN/tax ID quantity.

The aim of your matching present web page is to offer donors with a spot to each study matching items and be spurred into motion on the spot. With Double the Donation’s matching present providers, for instance, you possibly can empower donors to take part with year-round entry to the kinds, pointers, and directions they should submit matching present requests in minutes.

Instance Content material:

  • “Do you know that greater than 26 million folks work for corporations with worker matching present applications? You would possibly too! Be taught extra about your employer’s matching present applications by getting into the corporate’s title within the under search field.”
  • “Matching items allow our group to do extra for the kids in our group. If you request a donation match on your present to the Youngsters’s Play and Studying Heart, you possibly can present much-needed sources for twice as many youngsters we serve. Discover out extra in regards to the applications with our FAQ part, or discover your organization’s pointers right here.”

Marketing matching gifts on your website with a dedicated match page

Advertising Matching Presents With Photos and Buttons

Photos and buttons are every extremely efficient methods to attract consideration to matching items inside your group’s web site. Properly-crafted visuals are considerably extra eye-catching than plain textual content hyperlinks (which are sometimes missed) and could be a nice useful resource for driving web site guests to take an meant name to motion.

Be sure to include the next greatest practices for matching items utilizing pictures and buttons:

  • Model your pictures and buttons to your group and its web site by utilizing your current colour scheme, font decisions, and so forth.
  • Use imagery to assist donors visualize the tangible impression that matching items can convey your group and its mission.
  • Produce high-quality and visually interesting pictures and buttons⁠—keep away from blurriness, overcrowding, and imbalance⁠—that additionally add worth to your web site.
  • Select and talk a transparent motion that you just’d like web site guests to take (corresponding to visiting your matching items web page or looking their employer in your organization database).

After getting your pictures and buttons created and able to go, contemplate incorporating a number of of those sources into your web site, together with different digital communications⁠—corresponding to social media advertising and matching present emails⁠—as properly.

Instance Content material:

  • “Get your present matched ⁠— request an identical donation out of your employer right here!”
  • “Be taught extra about matching items! Click on right here to find your organization’s matching present pointers.”

Marketing matching gifts on your website with images

Marketing matching gifts on your website with buttons

Advertising Matching Presents With Navigation Bars

An internet site’s navigation bar is used to offer guests with an simply accessible useful resource with which they’ll journey all through the location from web page to web page. For a lot of nonprofits, this navigation bar (also referred to as a “navigation menu”) incorporates probably the most highly-trafficked pages.

Relying on the group in query, this would possibly embrace objects associated to the group’s mission and imaginative and prescient, an “about us” web page, contact data for customers to get in contact with the group, and a variety of methods to assist the trigger.

By together with a hyperlink to your group’s devoted matching present internet web page (described above) inside your navigation bar, you possibly can permit customers to entry that data from anyplace in your web site.

Be sure to include the next greatest practices for matching items in your web site navigation:

  • Present quick access to matching present data instantly out of your web site’s navigation bar by linking to your devoted matching present web page.
  • Select phrasing that’s straight to the purpose and simply understood by your donors and different web site viewers (for instance, “Double your Donation” or “Matching Presents”).
  • Place your hyperlink as prominently inside your navigation bar as attainable. Keep away from too many subfolders, which may defeat the aim of together with it within the web site menu in any respect.

Incorporating an identical items hyperlink in your navigation bar permits donors to intuitively uncover matching items. As soon as a consumer clicks the hyperlink or button, they can dive into all of the nitty-gritty particulars about matching present applications. However all it takes to spark that curiosity and get the consumer concerned is usually only a few phrases throughout the navigation menu!

Marketing matching gifts on your website with a navigation bar

Advertising Matching Presents With Methods to Give Pages

A purposeful web site is a necessity for each group. Not solely is it a helpful useful resource for sharing details about your trigger and operations, however it additionally presents a useful supply of actual property for selling income alternatives⁠—each matching items and in any other case.

For a lot of organizations, that’s the place their Methods to Give web page is available in!

A “methods to provide” web page is an space on a nonprofit’s web site the place folks study a variety of assist choices for the group. This usually contains on-line giving, upcoming occasions, junk mail donations, peer-to-peer fundraising alternatives, volunteer initiatives, and, after all, office giving applications corresponding to donation matches and volunteer grants.

Be sure to include the next greatest practices for matching items in your “methods to provide” web page:

  • Present donors with direct entry to the instruments they should analysis their very own matching present eligibility (like an identical present firm search device).
  • Direct donors to a web page with extra data (e.g., your devoted matching present web page).

There are usually a ton of how for supporters to contribute to your group, and also you’ll wish to promote all of them in your “methods to provide” web page. Then, as donors are on the lookout for impactful alternatives to assist your trigger, remind them that having their employers double their donations is a straightforward strategy to make their present go additional.

Instance Content material:

  • “In search of extra methods to assist your favourite charities? See in case your employer presents matching items!”
  • “Do you know that 1000’s of corporations match worker donations? Discover out in case your assist is eligible for matching to double the impression of your present.”

Marketing matching gifts on your website with a ways to give page


Implementing matching present promotions throughout your web site is a significant step in boosting your income. Don’t overlook it!

People trying to become involved in your giving within the first place shall be extra inclined to contribute whereas current donors will be capable to simply find the data they should get their items matched by their employers.

As your group’s #1 advertising device, advertising matching items in your web site is important.

Eager about studying extra about efficient matching present fundraising practices? Try our different academic sources on the subject:

  • A Full Information to Fundraising Automation for Nonprofits. Increase extra on your group with much less time, cash, and sources by leveraging automation methods. Learn the way to fundraise higher throughout your on-line giving pages, donor administration system, matching present instruments, and extra with this information.
  • How Donor Employer Info Can Increase Your Fundraising. Sharing company-specific matching present data with donors is a superb observe to comply with. However so as to take action, you’ll must know the place they work! Be taught extra about gathering donor employment knowledge and what to do with it right here.
  • Matching Reward Databases: Our Complete Information for 2022. Advertising matching items throughout your web site and extra is made simpler with an identical present database. Discover this 360MatchPro information to uncovering all the things it is advisable to know in regards to the main matching present software program answer.

Learn more about marketing matching gifts on your website with Double the Donation.

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