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Advertising Matching Presents In Your Donation Course of


Matching presents empower donors to make a bigger impression on a trigger that they care about⁠. That is usually accomplished by enabling them to contribute better donation worth than they might or may have been capable of give on their very own. To not point out, Double the Donation analysis stories that 84% of donors say they’re extra prone to donate in the event that they know an identical reward is being supplied.

That’s why advertising matching presents in your donation course of is changing into an more and more in style alternative. On this information, we’ll cowl 4 of probably the most impactful ways in which nonprofits like yours are selecting to take action, together with:

At most firms, submitting an identical reward takes just a few minutes⁠—and advertising matching presents doesn’t should be tough, both. It is smart to start with the purpose at which donors are most extremely engaged within the organizations they’re giving to. And since this sometimes happens whereas donors are actively making their donations, advertising matching presents immediately throughout the giving course of is among the simplest methods you may incorporate.

Let’s start!

Advertising Matching Presents With Donation Pages

To find out matching reward eligibility, you’ll must know the place your donors work. Fortunately, one of the vital efficient methods to gather donor employment knowledge is by together with an non-compulsory area immediately inside a company’s donation web page.

Donors are already offering your workforce with a number of priceless info⁠—equivalent to their identify, electronic mail, cellphone quantity, and maybe even mailing deal with. Many people will be predisposed to enter their employer’s identify when prompted, as effectively. That is very true whenever you present a little bit of context as to why you’re in search of the data within the first place⁠—which is to establish matching reward eligibility to get their donation doubled.

These are some greatest practices for advertising matching presents inside your donation web page:

  • Embed Double the Donation’s autocomplete search software immediately into the web giving varieties.
  • Spotlight the advantages of collaborating in matching reward applications, basically growing impression on the trigger.

To not point out, the above research present that 1 in 3 donors are probably to provide a bigger reward if matching is utilized to their donation. Which means incorporating matching presents in your donation course of may even lead to considerably elevated donation sizes to start with.

Instance Content material:

  • “Please enter your using firm’s identify to find out your eligibility for a company matching reward.”
  • “Does your employer provide an identical reward program? Enter your organization identify under⁠—if your organization does match, you’ll obtain particular info on program pointers and request directions on the affirmation web page after submitting your donation.”

Marketing matching gifts in your donation process on the donation page

Advertising Matching Presents With Donation Affirmation Screens

Your donors are clearly keen about your group⁠—they usually’re at a considerably excessive degree of engagement upon finishing an internet donation. Be sure you spotlight simply how straightforward it may be for donors to double their donations by taking a single extra step past their preliminary presents.

These are some greatest practices for advertising matching presents inside your affirmation display:

  • Make the most of related visuals to seize supporters’ consideration.
  • Inform donors that almost all firms’ matching reward submission processes will be accomplished in lower than 5 minutes.
  • Embed Double the Donation’s matching reward plugin immediately in your donation affirmation display to offer donors with quick access to firm pointers and varieties.

By that includes matching presents immediately on the donation affirmation web page, you may goal to leverage donors’ giving momentum whereas your group and its trigger are nonetheless contemporary on their minds. It’s efficient and easy, and plenty of supporters might be completely satisfied to take this subsequent step⁠—even perhaps instantly!

Instance Content material:

  • “Thanks for giving to help your native Cat Rescue Membership. Your donation of $200 was profitable. See in case your employer will double that quantity with an identical reward!”
  • “Donation full! Search our matching reward database to search out out in case your contribution is eligible for a company match.”

Marketing matching gifts in your donation process on the donation confirmation page

Advertising Matching Presents With Donation Affirmation Emails

When your nonprofit receives a present, it is best to all the time be sure you thank the giver⁠—which is usually accomplished by donation follow-up (affirmation, acknowledgment, and so on.) emails. This electronic mail can also be a terrific alternative to advertise matching presents to your donors. Their donations probably stay contemporary on donors’ minds, and slightly nudge saying that they will double their donations⁠—with out shelling out one other cent⁠—can go a good distance.

These are some greatest practices for advertising matching presents inside your acknowledgment emails:

  • Incorporate hyperlinks to your devoted matching reward fundraising web page the place donors can simply find extra info.
  • Use graphics or textual content hyperlinks to catch your reader’s eye and rapidly interact with them on the subject.
  • Automate your follow-up emails to make sure each donor receives your message in a well timed method and with out worrying about any presents slipping by the cracks.
  • Present hyperlinks to recipients’ firm pointers and varieties, or encourage donors to conduct a fast search of your easy-to-use on-line firm search software.

A person who has already made a donation to your group has demonstrated that they’re clearly keen about your trigger. Make sure that to focus on matching presents within the acknowledgment letters and emails that get despatched out, emphasizing the elevated impression that matching presents can have in your mission.

Instance Content material:

  • “Thanks in your beneficiant donation to Atlanta College. Please click on the button under to find out whether or not your reward is eligible for a company match out of your employer!”
  • “Your donation of $100 probably qualifies for an identical reward from the Walt Disney Firm. Submit an identical reward request to your employer by finishing the next steps. Then, tell us whenever you’ve submitted your match by clicking the hyperlink under!”
  • “Do you know that many firms provide worker giving applications the place they match donations to the Cat Rescue Membership? The tax-deductible element of your membership is often eligible to be matched as effectively!”

Obtain a full-length pattern matching reward acknowledgment electronic mail for nonprofits.

Marketing matching gifts in your donation process on the confirmation email

Advertising Matching Presents With Matching Reward Recognition

At this level within the course of, you’ve probably already thanked your donors for his or her preliminary contributions to your trigger⁠—in all probability even throughout the first 24 hours or so. However in your matching reward donors, the appreciation shouldn’t cease there!

Recognizing your matching reward all-stars after you obtain their company match is an effective way to proceed selling matching presents to your supporters. On the similar time, you may improve the probability that donors will take part within the matching reward course of for the years and donations to return.

These are some greatest practices for advertising matching presents with matching reward recognition:

  • Request that donors maintain you within the loop all through their match request course of, which lets you higher monitor incoming firm matches with the related donor.
  • Thank your matching reward donors privately to precise your gratitude on behalf of the group and its beneficiaries.
  • Take into account recognizing accomplished matching presents publicly as effectively⁠—equivalent to inside a e-newsletter or social media put up⁠—to thank donors and encourage others to take part.
  • Acknowledge that matching reward donors went above and past their typical donation to request a company match on behalf of your nonprofit.

It will also be a terrific thought at this level to reiterate the doubled impression made attainable by company matching presents.

In lots of eventualities, your matching reward recognition efforts would be the final touchpoint you’ve gotten with a supporter relating to a selected donation. You’ll need to depart donors with a constructive impression of your engagements to make sure they’ll proceed within the relationship they’ve along with your trigger!

Instance Content material:

  • “Thanks in your beneficiant help of the Cat Rescue Membership. We’re completely satisfied to tell you that we simply acquired a company match because of your latest donation, and we vastly admire the effort and time you took to request the match on behalf of our group.”
  • “Do you know that hundreds of firms match donations made by staff? Our donor, Jennifer, simply secured a 2:1 match on her most up-to-date reward, enabling her beneficiant $500 contribution to deliver $1,500 price of impression on our mission. Discover out in case your reward could also be eligible, too!”

Marketing matching gifts in your donation process on the matching gift recognition


When promoted successfully, requesting an identical reward will be seen as the following logical step {that a} donor takes upon submitting their preliminary reward. Thus, whenever you incorporate matching reward advertising efforts into your total donation course of, you may assist information donors seamlessly from one process to the opposite.

For those who’re excited about studying extra about matching presents, learn up on our different complete company fundraising guides:

Learn more about marketing matching gifts in your donation process with Double the Donation.

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