TikTok is a short-form, video-sharing app that permits customers to create and share as much as three-minute movies on any matter.
In recent times, TikTok turned some of the downloaded social media apps. TikTok is barely the fifth non-gaming app to achieve the three-billion obtain stage.
As well as, as of January 2022, TikTok had multiple billion month-to-month lively customers worldwide. Amongst these statistics, Statista discovered that TikTok customers watch 167 million hours of movies on the app each minute.
Do you know? In 2021, TikTok ranked within the prime 10 checklist of platforms liable for driving visitors from social media to GiveSmart fundraising occasion websites. And 85% of entrepreneurs rank short-form movies as the best sort of social media content material.
These stats mixed show that TikTok has numerous doable donors able to help your mission!
How are you going to use TikTok to your nonprofit?
With customers spending greater than 14 hours per thirty days on the app (Statista), your group has the potential to achieve customers a number of instances. The query is, how precisely can your nonprofit group leverage TikTok to achieve extra donors?
Let’s run by way of three recommendations on how your nonprofit can use TikTok:
1. Don’t Overlook Hashtags
TikTok is now not only for dance movies. The platform permits for all sorts of particular person and enterprise creators to take the stage, get artistic, share their tales, achieve supporters, and make modifications on the earth.
Hashtags are nonetheless an enormous deal on social channels, particularly TikTok. TikTok’s algorithm relies upon closely on customers’ hashtag pursuits. Hashtags are additionally important for serving to customers uncover your content material by way of search.
Together with hashtags, there’s some proof that means trending subjects usually tend to find yourself on a consumer’s distinctive “For You” web page (also called the FYP) or the curated dwelling web page for movies associated to their likes, pursuits, and interactions on earlier movies or subjects. So, it may be worthwhile to look at for what’s at present trending and hop into the dialog with associated content material, however be sure to keep genuine to your mission!
It’s straightforward to seek out what’s trending. All you have to do to seek out out which hashtags are trending is faucet on the “Uncover” tab after which faucet ”Developments” on the prime of the display.
2. You Don’t All the time Must Hold It Quick
Not a number of customers know this (and TikTok is not going to come out and say it) however like all companies, TikTok must sustainably develop its income. To maintain its progress, it wants longer movies to advertise to its customers to promote extra advert house. Now, we all know this feels like a unfavorable take, however the perfect place to be is on the nice aspect of the algorithm within the social media realm.
Do you have to all the time create the utmost size allowed? No. However together with just a few long-form movies which are associated to the hashtags getting used may help get probably the most return out of your effort and time.
3. Discover Your Viewers
Roughly 50% of TikTok’s world viewers is underneath the age of 34.
There are particular subgenres of customers for everybody
.. You might want to determine who m you need to be partaking together with your content material.
An effective way to seek out your target market is to look at your friends in these areas and see what hashtags they’re utilizing, and the format getting used for content material. Use these to your inspiration to get these in that house engaged with you!
Commenting and liking may aid you construct relationships together with your particular viewers. The hopes are that your responses will encourage others to take a look at what sort of content material you’re creating in your web page.
Don’t neglect that constructing relationships with people with giant followings (aka “Influencers”) can vastly increase your attain. Discover influencers with content material or missions that align with yours, get to know them, and encourage them that will help you promote your mission.
One of the simplest ways to achieve publicity and construct a motion is to be as lively as you’ll be able to with these which are almost certainly to help you and convert them into ambassadors to assist increase your mission.
Take a look at GiveSmart buyer the Sacramento Historical past Museum on TikTok. Their account has over two million followers (and counting). The content material they produce is numerous, partaking, and matches into a distinct segment that applies to their mission.
Want some inspiration for TikTok content material?
To be efficient on any social media channel, your content material must be well timed and related to your followers’ present focuses. The extra related your group will be to your followers, the extra potential for donor progress.
For those who’re trying to get some inspiration or an general planning information, try our Annual Fundraising Calendar. The 2022 GiveSmart Annual Fundraising Calendar delivers the most important holidays, acknowledged consciousness moments, days of giving and connection, and enjoyable days (principally food-based) price celebrating and may help you propose and tailor your content material all year long.
We are able to’t wait to look at you create and attain your fundraising targets!